Team > Prof. Dr. Tim Ströbel
Prof. Dr. Tim Ströbel
Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management
Curriculum Vitae - Prof. Dr. Tim Ströbel
Professional Experience
| 2020 - present | Professorship in Marketing & Sport Management, University of Bayreuth |
| 2016 - 2019 | Senior Lecturer for Sport Management and Economics, University of Bern, Switzerland |
| 2014 - 2015 | Glidden Professor at the College of Business und Department of Sports Administration, Ohio University, USA |
| 2010 | Research stay (2 months) at the Marketing Department, Université Laval, Québec City, Canada |
| 2005 - 2014 | PhD Student/Postdoctoral Research Associate, Chair in Marketing & Service Management, University of Bayreuth |
Educational Background
| 2017 | Habilitation, (German Post-Doc University Degree), Faculty of Law, Business & Economics, University of Bayreuth |
| 2011 | PhD, Dissertation |
| 2005 | Diplom-Sportökonomie (German University Degree in Sport, Business and Law |
Job Offers as Professor
| 2023 | Full Professor Marketing & Sport Management, University of Bayreuth (accepted) |
| 2019 | Professor Marketing & Sport Management, University of Bayreuth (accepted) |
Honors/Awards
| 2015 | Glidden Professorship der Ohio University |
| 2014 | Fulbright Scholarship Program |
| 2013 | Certificate in university teaching within the ProfiLehre program at Bavarian universities |
| 2011 | New Researcher Award of the European Association for Sport Management (2nd place) |
Affiliations
- Board Member European Association for Sport Management since 09/2022
- European Association for Sport Management
- Arbeitskreis Sportökonomie e.V.
- Alumniverein Sportökonomie Uni Bayreuth e.V.
- Verband für Sportökonomie und Sportmanagement in Deutschland e.V.
- Deutscher Skilehrerverband e.V.
Professional Services
Special Issues
- Sport, Business and Management: An International Journal, Special Issue, 10(3): Digital transformation in sport: The disruptive potential of digitalization for sport management research
- European Sport Management Quarterly, Special Issue, 20(1): Exploring new routes within brand research in sport management
Editorial Board
- International Journal of Sport Management
- The SAGE Encyclopedia of Global Sport Business
Reviewer
- European Sport Management Quarterly
- International Journal of Sport Management
- Sport Marketing Quarterly
- Marketing Review St. Gallen
- transfer – Werbeforschung & Praxis
Positions
- Executive Committee BaySpo - Bayreuth Center of Sport Science
- Institute Entrepreneurship & Innovation
- Campus Additive Innovationen University of Bayreuth
- Area Editor (Sport Marketing) EASM Sport Management Library
- Review Track Chair European Sport Management Conference of the European Association for Sport Management
- Scientific & Local Organizing Committee 25th European Association for Sport Management Conference 2017
- Scientific Committee for the Annual Conference 2014 of the "Arbeitskreises Sportökonomie e.V."
Knowledge transfer/Interviews
- Bitoun, B. (2018, 30. April). Wie Bern vom YB-Erfolg profitiert. Berner Zeitung.
Zugriff unter https://www.bernerzeitung.ch/region/bern/wie-bern-vom-yberfolg-
profitiert/story/17263969. - Bitoun, B. (2018, 30. April). Die Pflege der Marke ist wichtiger als ein Titel. Berner Zeitung. Zugriff unter https://www.bernerzeitung.ch/region/bern/die-pflege-der-
marke-ist-wichtiger-als-ein-titel/story/22829375. - Rehmann, R. (2016, Mai/Juni). Leuchten ohne Strahlkraft – Bis zum nächsten
Urknall beim FC Luzern. ZWÖLF – Fussball-Geschichten aus der Schweiz, 54,
S. 14-21. - Schweizerische Depeschenagentur – sda (2016, 6. Mai). Sportfinanzierung – Spitzensport in der Schweiz bleibt eine finanzielle Gratwanderung. Neue Zürcher Zeitung. Zugriff unter https://www.nzz.ch/wirtschaft/unternehmen/spitzensport-in-
der-schweiz-eine-finanzielle-gratwanderung-ld.18293. - Intelmann, P. (2015, 27. August). Pokern im Millionen-Spiel. Lübecker Nachrichten. Zugriff unter http://www.ln-online.de/Nachrichten/Seite-Drei/Pokern-im-Millionen-
Spiel. - Le Miere, J. (2014, 24. Oktober). Real Madrid vs. Barcelona 2014: Rivalry Preview, Kickoff Time, TV Channel – Duopoly Good For La Liga? International Business
Times. Zugriff unter http://www.ibtimes.com/real-madrid-vs-barcelona-2014-rivalry-preview-kickoff-time-tv-channel-duopoly-good-la-liga-1712663. - Intelmann, P. (2013, 2. September). Der 100-Millionen-Mann – Geld soll Tore schießen: Für eine Rekordsumme wechselt der britische Fußballer Gareth Bale zu Real Madrid. Lübecker Nachrichten. Zugriff unter http://www.ln-online.de/
Nachrichten/Seite-Drei/Der-100-Millionen-Mann. - o.V. (2013, 10. April). Sponsoring - Fluch und Segen auf allen Wegen. Frankenpost. Zugriff unter https://www.frankenpost.de/region/oberfranken/laenderspiegel/Sponsoring-Fluch-und-Segen-auf-allen-Wegen;art2388,2486378.
- Schwickerath, B. (2013, 6. April). Man muss die Fans einbinden. Westdeutsche Zeitung. Zugriff unter http://www.wz.de/lokales/duesseldorf/namensrechte-fuer-stadien-man-muss-die-fans-einbinden-1.1284775.
- Spannagel, L. (2012, 19. Dezember). Stell' Dir vor, es ist Weltmeisterschaft und
keiner will hin. Der Tagesspiegel. Zugriff unter http://www.tagesspiegel.de/sport/
kleine-grossereignisse-stell-dir-vor-es-ist-weltmeisterschaft-und-keiner-will-hin/6651456.html. - o.V. (2010, 5./6. Juni). Werbestrategen schießen aus dem Hinterhalt – Firmen
setzen beim Marketing auf die Fußball-WM. Nordbayerischer Kurier.
Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management
- Sport Management and Sport, Business and Law
- Sports Marketing
- Digitisation in Sport
- Management in Sports Organizations
Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management
Publications
2024
Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert
Categorizing engagement behavior in sport brand communities : an empirical study informed by so ...
in Sport Management Review (2024) . - page 1-28
doi:10.1080/14413523.2024.2329826 ...
Tinaz, Cem; Ströbel, Tim
5: Examining outcomes of sport mega-event bidding for national sports development : the case of ...
Research Handbook on Major Sporting Events
Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024. - page 74-87
doi:10.4337/9781800885653.00013 ...
Stegmann, Pascal; Ströbel, Tim
Digitale Transformation und Wert-Kokreation im professionellen Teamsport
Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung
Wiesbaden : Springer Gabler, 2024. - page 317-337
doi:10.1007/978-3-658-42798-6_15 ...
2023
OâNeill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite athlete activism, advocacy, and protest : a scoping review
in European Sport Management Quarterly (2023)
doi:10.1080/16184742.2023.2287471 ...
Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
A Multi-Actor Perspective on Athlete Brand Activism
2023
The Australian and New Zealand Marketing Academy (ANZMAC) 2023, Dunedin, Otago, New Zealand
O'Neill, Francis; Dickson, Geoff; Thompson, Ashleigh-Jane; Ströbel, Tim
Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Aus ...
2023
SMAANZ Konferenz, Hosted by the University of Canberra
Riedmüller, Florian; Ströbel, Tim
GenZ: Sind Stars im Merchandising wichtiger als der Club?
2023
FANCOMMERCE FORUM, Hamburg
Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Rethinking brand management within sport : advancing towards the integrative sport brand ecosys ...
in European Sport Management Quarterly (2023) . - page 1-21
doi:10.1080/16184742.2023.2264316 ...
Griebel, Lars; Ströbel, Tim
ESports Extensions of Sport Brands : Implications for Brand Management
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
O'Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite Athlete Activism, Advocacy And Protest : A Scoping Review
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Pe ...
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Stegmann, Pascal; Moesch, Christian; Ströbel, Tim
Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Anderski, Matthias; Griebel, Lars; Ströbel, Tim; Ridpath, Bradley David
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Buildi ...
2023
2023 CSRI Conference on College Sport, South Carolina, USA
Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim
The digital transformation of value co-creation : a scoping review towards an agenda for sport ...
in European Sport Management Quarterly volume 23 (2023) issue 4. - page 1221-1248
doi:10.1080/16184742.2021.1976241 ...
Griebel, Lars; Ströbel, Tim
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten L ...
Die UEFA EURO 2024⢠aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer SportgroÃveranstaltung
Berlin : Erich Schmidt Verlag, 2023. - page 285-310
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms
in Journal of Business Research volume 166 (2023)
doi:10.1016/j.jbusres.2023.113905 ...
Dreher, Frederic; Ströbel, Tim
How gamified online loyalty programs enable and facilitate value co-creation : a case study wit ...
in Journal of Service Theory and Practice volume 33 (2023) issue 5. - page 671-696
doi:10.1108/JSTP-10-2022-0229 ...
Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim
Hype or opportunity? Tokenization as engagement platform in sport marketing
in International Journal of Sports Marketing and Sponsorship volume 24 (2023) issue 4. - page 722-736
doi:10.1108/IJSMS-08-2022-0157 ...
2022
Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA
Griebel, Lars; Anderski, Matthias; Ströbel, Tim
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Proc ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA
Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
2022
30th European Association for Sport Management Conference (EASM), Innsbruck, Austria
Stegmann, Pascal; Ströbel, Tim; O'Reilly, Norman
Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Eff ...
2022
European Association for Sport Management Conference (EASM), Innsbruck, Austria
Davies, Melissa; Ströbel, Tim
Global Sport Management Learning from Home : Expanding the International Sport Management Exper ...
in Sport Management Education Journal volume 16 (2022) issue 2. - page 154-161
doi:10.1123/smej.2021-0018 ...
Stegmann, Pascal; O'Reilly, Norman; Ströbel, Tim
On the social context of actor engagement on digital engagement platforms in sport : An experim ...
2022
Administrative Sciences Association of Canada (ASAC) 2022, Nova Scotia, Canada
Stegmann, Pascal; O'Reilly, Norm; Ströbel, Tim
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experi ...
2022
37th North American Society for Sport Management (NASSM) Anual Conference, Atlanta, GA, USA
Griebel, Lars; Ströbel, Tim
How do Brands evolve? An Exploration of Brand Co-Creation Performances
2022
51th European Marketing Association Conference (EMAC), Budapest, Hungary
Moesch, Christian; Christen, Samuel; Ströbel, Tim
It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for su ...
in International Journal of Sport Management and Marketing volume 22 (2022) issue 1-2. - page 73-95
doi:10.1504/IJSMM.2022.10045433 ...
Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
30th European Sport Management Conference : Book of Abstracts
Innsbruck : Eigenverlag Innsbruck University, 2022. - page 117-119
https://easm2022.com/wp-content/uploads/2022/09/EA ...
2021
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
The Role of Digital Engagement Platforms for Athlete Branding
Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland
Lucerne , 2021. - page 9-10
https://www.winteruniversiade2021.ch/media/documen ...
Tinaz, Cem; Ströbel, Tim
Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development
2021
International Conference on Events (ICE), Cape Town, RSA
Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization f ...
in Sport, Business and Management volume 11 (2021) issue 1. - page 1-9
doi:10.1108/SBM-03-2021-124 ...
Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian
Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfa ...
in Journal of Global Sport Management volume 6 (2021) issue 2. - page 185-202
doi:10.1080/24704067.2018.1531354 ...
Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the ...
in Sport und Gesellschaft volume 18 (2021) issue 1. - page 113-117
doi:10.1515/sug-2021-0009 ...
2021
Digital transformation in sport : The disruptive potential of digitalization for sport manageme ...
publ: Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Sport, Business and Management
2021
Ströbel, Tim
Digitalisierung im Sport
in Spektrum volume 17 (2021) issue 2. - page 62-65
https://uni-bayreuth.de/spektrum
Kurscheidt, Markus; Tittlbach, Susanne; Ströbel, Tim
E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?
in Spektrum volume 17 (2021) issue 2. - page 66-69
https://uni-bayreuth.de/spektrum
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 99
https://www.easm.net/wp-content/uploads/2021/12/EA ...
Schönberner, Jan; Woratschek, Herbert; Ströbel, Tim
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Spo ...
Sportsmanagement
Copenhagen : Reizels Publishers, 2021. - page 84-91
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...
Ströbel, Tim; Germelmann, Claas Christian
Markenführung und Konsumentenverhalten im Sport
in Spektrum volume 17 (2021) issue 2. - page 20-23
https://uni-bayreuth.de/spektrum
Griebel, Lars; Ströbel, Tim; Anderski, Matthias
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 102
https://www.easm.net/wp-content/uploads/2021/12/EA ...
Ridpath, Bradley David; Ströbel, Tim
Sportmanagement im internationalen Hochschulmarketing
in Spektrum volume 17 (2021) issue 2. - page 78-81
https://uni-bayreuth.de/spektrum
Buser, Markus; Woratschek, Herbert; Ströbel, Tim
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement
Sportsmanagement
Copenhagen : Reitzels Publishers, 2021. - page 78-84
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...
2020
Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social ...
2020
28th European Association for Sport Management Conference (EASM), Online Conference
Ströbel, Tim; Doenicke, Johannes
Brand management : Traditional brand concepts and brand value creation
in SMAB Relevant Management Insights volume 1 (2020) issue 13. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...
Ströbel, Tim; Ridpath, Bradley David; Woratschek, Herbert; O'Reilly, Norm; Buser, Markus; Pfahl, Michael
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Manag ...
in Sport Management Education Journal volume 14 (2020) issue 2. - page 119-128
doi:10.1123/smej.2019-0047 ...
Ströbel, Tim; Durchholz, Christian; Maier, Christopher
Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählte ...
Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis
Wiesbaden : Springer Gabler, 2020. - page 17-31
doi:10.1007/978-3-658-28672-9_2 ...
2020
Exploring new routes within brand research in sport management
publ: Ströbel, Tim; Germelmann, Claas Christian
European Sport Management Quarterly
2020
Ströbel, Tim; Germelmann, Claas Christian
Exploring new routes within brand research in sport management : directions and methodological ...
in European Sport Management Quarterly volume 20 (2020) issue 1. - page 1-9
doi:10.1080/16184742.2019.1706603 ...
Moesch, Christian; Marklowski, Tim; Ströbel, Tim
Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt
in Marketing Review St. Gallen volume 37 (2020) issue 4. - page 72-78
Griebel, Lars; Ströbel, Tim; Woratschek, Herbert
Integrative Branding - Brand Management in The Light of Value Co-Creation
in SMAB Relevant Management Insights volume 1 (2020) issue 22. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...
Stegmann, Pascal; Scheitlin, Yannick; Ströbel, Tim
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am ...
in transfer : Zeitschrift für Kommunikation und Markenmanagement volume 66 (2020) issue 1. - page 12-19
Woratschek, Herbert; Kaiser, Mario; Durchholz, Christian; Ströbel, Tim
Preisaufschläge für die sportliche Relevanz
in German Journal of Exercise and Sport Research volume 50 (2020) issue 3. - page 406-416
doi:10.1007/s12662-020-00661-y ...
Woratschek, Herbert; Horbel, Chris; Popp, Bastian; Ströbel, Tim
Service Quality-Value Framework
in SMAB Relevant Management Insights volume 1 (2020) issue 11. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...
2019
Ströbel, Tim; Woratschek, Herbert
Sportmarken - Von traditionellen Ansätzen der Markenführung hin zum vernetzten Branding
Angewandte Sportökonomie des 21. Jahrhunderts
Wiesbaden : Springer Gabler, 2019. - page 27-50
doi:10.1007/978-3-658-26968-5_2 ...
Stegmann, Pascal; Ströbel, Tim; Nagel, Siegfried
Digital transformation of value creation on sport platforms : A case study analysis
Connecting sport practice & science : Book of Abstracts
Sevilla : Universidad Pablo Olavide, 2019. - page 352-354
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian
How well do you know your spectators? A study on spectator segmentation based on preference ana ...
in European Sport Management Quarterly volume 19 (2019) issue 2. - page 178-200
doi:10.1080/16184742.2018.1499790 ...
Lang, Grazia; Ströbel, Tim; Nagel, Siegfried
Professionalization forms in mixed sport industries : is it time to rethink the stereotypes of ...
in Managing Sport and Leisure volume 24 (2019) issue 4. - page 208-225
doi:10.1080/23750472.2019.1611470 ...
2018
O'Reilly, Norm; Ströbel, Tim; Pfahl, Michael; Kahler, Jim
An empirical exploration of sponsorship sales in North American professional sport : Is it time ...
in Sport, Business and Management volume 8 (2018) issue 1. - page 15-34
doi:10.1108/SBM-07-2016-0035 ...
Ströbel, Tim; Germelmann, Claas Christian
Exploring new routes within brand research in sport management
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden
Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim
Export of national sport leagues
Routledge Handbook of International Sport Business
Abingdon, Oxon : Routledge, 2018. - page 3-14 . - (Routledge International Handbooks)
Ströbel, Tim; Maier, Christopher; Woratschek, Herbert
How to reduce turnover intention in team sports? : Effect of organizational support on turnover ...
in Sport, Business and Management volume 8 (2018) issue 2. - page 98-117
doi:10.1108/SBM-05-2017-0032 ...
Ströbel, Tim; Moesch, Christian; Buser, Sarina
Inszenierung von Erlebnissen im touristischen Wettbewerb : Eine Fallstudie am Beispiel des Eige ...
(Regional-)Entwicklung des Sports
Schorndorf : Hofmann, 2018. - page 193-206
Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank M.; Nagel, Siegfried
Die Inszenierung von Markenerlebnissen im Sport : Eine Fallstudienanalyse der Vereinsmarke FC S ...
in Marketing Review St. Gallen volume 35 (2018) issue 5. - page 82-89
Moesch, Christian; Ströbel, Tim; Preite, Marco
Tu Gutes und sprich darüber : Beurteilung von CSR-Aktivitäten professioneller Fussballclubs i ...
in Transfer, Werbeforschung & Praxis volume 64 (2018) issue 2. - page 54-63
Lang, G.; Ströbel, Tim; Nagel, Siegfried
Vom Sportverein zur Aktiengesellschaft : Ist die Rechtsform massgeblich für professionalisiert ...
2018
10. Jahrestagung der sportwissenschaftlichen Gesellschaft der Schweiz (SGS), Magglingen
2017
Lang, G.; Ströbel, Tim; Nagel, Siegfried
From sport club to stock company : Does legal form matter for professionalised management in sp ...
2017
25th European Association for Sport Management Conference (EASM), Bern, Switzerland
Ströbel, Tim; Woratschek, Herbert; Winterstein, Tom
Have You Thought About The Club's Image? : The Role Of Sport Club Image For Sponsoring Goals
2017
European Association for Sport Management Conference(EASM), Bern, Switzerland
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert
How to Avoid Fan Protests Against Ticket Prices : an Empirical Analysis in German Basketball
2017
2nd World Association for Sport Management Conference (WASM), Kaunas, Lithuania
2017
The 25th EASM Conference, 5â8 September 2017, Bern and Magglingen, Switzerland : Challenges a ...
publ: Ströbel, Tim; Breitbarth, Tim; Kempf, Hippolyt; Germelmann, Claas Christian; Nagel, Siegfried
Bern : University of Bern, 2017
doi:10.7892/boris.105238 ...
Woratschek, Herbert; Durchholz, Christian; Maier, Christopher; Ströbel, Tim
Innovations in Sport Management : The Role of Motivations and Value Co-Creation at Public Viewi ...
in Event Management volume 21 (2017) issue 1. - page 1-12
Ströbel, Tim; Moesch, Christian; Buser, S.
Inszenierung von Erlebnissen im touristischen Wettbewerb : Eine Fallstudie am Beispiel des Eige ...
2017
21. Jahrestagung des Arbeitskreises Sportökonomie e.V., Düsseldorf
Ströbel, Tim
reviewed by: Riedmann-Streitz, Christine: Gibt es noch Marken in der Zukunft? : Hybrid Brands - Eine Zukunft ...
in Transfer, Werbeforschung & Praxis volume 63 (2017) . - page 81
2016
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert
Preference Analysis and Willingness-to-Pay for Sport Tickets : a Choice-Based Conjoint Analysis ...
2016
24th Conference of the European Association for Sport Management (EASM), Warsaw, Polen
Ströbel, Tim; Woratschek, Herbert; Maier, Christopher
The Development of a Value-Based Performance Measurement System for Sport Leagues : the Case of ...
2016
24th Conference of the European Association for Sport Management (EASM), Warsaw, Polen
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim; Popp, Bastian
Is it really all about money? : A study on incentives in elite team sports
in European Sport Management Quarterly volume 16 (2016) issue 5. - page 592-612
doi:10.1080/16184742.2016.1188841 ...
2015
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim
Antecedents of Performance : the Role of Incentives and Job Satisfaction in Professional Team S ...
2015
23rd European Association of Sport Management Conference, Dublin, Ireland
Ströbel, Tim; Woratschek, Herbert; O'Reilly, Norm; Durchholz, Christian
Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour â A Compa ...
2015
23rd European Association of Sport Management Conference, Dublin, Ireland
O'Reilly, Norm; Ströbel, Tim; Woratschek, Herbert; Nadeau, John
Investigating the Importance of Place Image Dimensions on Travel Intentions in the Context of t ...
2015
23rd Conference of the European Association for Sport Management (EASM), Dublin, Ireland
Ströbel, Tim; Pfahl, Michael; O'Reilly, Norm; Ridpath, Bradley David; Woratschek, Herbert
International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of O ...
2015
5th Conference of the Alliance for Sport Business (ASB), Ohio, USA
Woratschek, Herbert; Horbel, Chris; Popp, Bastian; Ströbel, Tim
Service-Quality-Value-Framework : Eine Integration von zentralen Forschungsansätzen im Dienstl ...
Bartsch, Silke ; Blümelhuber, Christian (Hrsg.): Always Ahead im Marketing : Offensiv, digital, strategisch
Wiesbaden : Springer, 2015. - page 99-116
doi:10.1007/978-3-658-09030-2 ...
2014
Woratschek, Herbert; Ströbel, Tim; Maier, Christopher; Durchholz, Christian
Wertschöpfungsorientiertes Qualitätsmanagement einer Sportliga
Lames, Martin ; Kolbinger, O. ; Siegle, M. ; Link, D. (Hrsg.): FuÃball in Forschung und Lehre
Hamburg : Feldhaus, 2014. - page 212-218 . - (Schriften der Deutschen Vereinigung für Sportwissenschaft; 240)
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim
Monetary incentives : explaining the motivational effects of individual bonuses and team bonuse ...
Bayreuth , 2014
22nd Conference of the European Association for Sport Management (EASM), Coventry, UK
Woratschek, Herbert; Ströbel, Tim; Maier, Christopher
Value-based quality controlling of a sport league
Bayreuth , 2014
22nd Conference of the European Association for Sport Management (EASM), Coventry, UK
Woratschek, Herbert; Ströbel, Tim
Eignung von Markenbewertungsansätzen im Sport
PreuÃ, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport
Wiesbaden : Springer Gabler, 2014. - page 433-446
doi:10.1007/978-3-8349-3695-0_21 ...
Woratschek, Herbert; Ströbel, Tim; Maier, Christopher
Qualitätsmanagement einer Sportliga - Messung der Qualität am Beispiel der B-Juniorinnen-Bund ...
2014
18. Jahrestagung des Arbeitskreis Sportökonomie, Bayreuth
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen
PreuÃ, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport
Wiesbaden : Springer Gabler, 2014. - page 107-123
doi:10.1007/978-3-8349-3695-0_6 ...
Woratschek, Herbert; Ströbel, Tim
Are public viewing events value networks?
2014
Guest Lecture at Ohio University, Center for Sports Administration, Athens, USA
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Merchandising im Sport
2014
AG-Sitzung der Beko Basketball Bundesliga (Beko BBL), Bonn, Deutschland
2013
Woratschek, Herbert; Ströbel, Tim; Maier, Christopher
Qualitätsmanagement einer Sportliga
2013
24. Jahrestagung der dvs-Kommission FuÃball, Weiler/Allgäu, Deutschland
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Merchandising: Boost for Fan Identification and Fan Loyalty? - An Empirical Analysis of Profess ...
2013
21st Conference of the European Association for Sport Management (EASM), Istanbul, Turkey
Ströbel, Tim; Woratschek, Herbert
Bewertung von Sportmarken - Eine empirische Analyse des Zusammenhangs von Markenstärke und Mar ...
2013
17. Jahrestagung des Arbeitskreises Sportökonomie, München
Ströbel, Tim; Woratschek, Herbert
Brand Equity Models in the Spotlight of Sportbusiness
Södermann, Sten ; Dolles, H. (Hrsg.): Handbook of Research on Sport and Business
Cheltenham : Edward Elgar, 2013
2012
Ströbel, Tim
Sport Brand Equity : Current Status Quo and Future Relevance
2012
Guest Lecture at the Sport Business School Finland, Vierumäki, Finland
Ströbel, Tim; Woratschek, Herbert; Germelmann, Claas Christian; Geserer, Jan
Academic Sport Management Programmes as Brands?! - An Empirical Analysis of the "Sport, Busines ...
2012
20th Conference of the European Association for Sport Management (EASM), Aalborg, Denmark
2012
Ströbel, Tim
Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge ...
Wiesbaden : Gabler, 2012. - XX, 210 page . - (Marken- und Produktmanagement)
doi:10.1007/978-3-8349-3581-6 ...
2011
Ströbel, Tim; Woratschek, Herbert
Evaluation of Sport Brands - An Empirical Analysis of the Interplay between Brand Strength and ...
2011
19th Conference of the European Association for Sport Management (EASM), Madrid, Spain
2010
Woratschek, Herbert; Ströbel, Tim
Markenbewertung im Sport
2010
7. Deutscher Sportökonomie-Kongress, Köln, Deutschland
PreuÃ, Holger; Ströbel, Tim
Innovative Place Branding during Olympic Games - Case Studies from Turin 2006, Beijing 2008 and ...
2010
18th Conference of the European Association for Sport Management (EASM), Prag, Czech Republic
Ströbel, Tim
Markenmanagement im Sport : Zusammenhang zwischen Markenwert und Markenstärke
2010
Gastvorlesung an der Universität Mainz, Mainz, Germany
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten
2010
14. Jahrestagung des Arbeitskreis Sportökonomie, Saarbrücken
Ströbel, Tim
Measuring brand equity and brand strength : an innovative approach in sport management
2010
3. Nachwuchsworkshop des Arbeitskreises Sportökonomie, Saarbrücken, Deutschland
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Das 3-Säulen-Konzept der Bayreuther Sportökonomie
in Spektrum : Sonderheft 25 Jahre Sportökonomie volume 2010 (2010) . - page 3-5
2009
Ströbel, Tim; Woratschek, Herbert
Sport Brand Equity - Witchcraft or Sound Practices?
2009
17th Conference of the European Association for Sport Management (EASM), Amsterdam, The Netherlands
Woratschek, Herbert; Ströbel, Tim
Sport Marketing News Around the World: Germany
in Sport Marketing Quarterly volume 18 (2009) issue 2. - page 118-119
http://web.a.ebscohost.com/ehost/detail/detail?vid ...
2008
Woratschek, Herbert; Ströbel, Tim
Brand equity models in sports : rainsing the bar for an adequate methodological approach
2008
14th Conference of the Sport Management Association of Australia and New Zealand (SMANZ), Perth, Australia
Woratschek, Herbert; Ströbel, Tim; Kunz, Reinhard
Co-branding in the spotlight of sport and media : a case study analysis of Schalke 04 TV
2008
16th Conference of the Eurpean Association for Sport Management (EASM), Heidelberg, Germany
Woratschek, Herbert; Durchholz, Christian; Ströbel, Tim; Schafmeister, Guido
Current situation of the academic German sport management education and the future concept of B ...
2008
16th Conference of the European Association for Sport Management (EASM), Heidelberg, Germany
Woratschek, Herbert; Ströbel, Tim; Kunz, Reinhard
Co-branding in the Spotlight of Sport and Media
2008
Challenges Facing Football in the 21st Century, Bern, Switzerland
Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim
Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV
Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement
Wiesbaden : Gabler, 2008. - page 139-161 . - (Wissenschaft & Praxis)
doi:10.1007/978-3-8349-9663-3_7 ...
Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim
Sportmedien Marketing - Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV ...
Gröppel-Klein, Andrea ; Germelmann, Claas Christian (Hrsg.): Medien im Marketing - Optionen der Unternehmenskommunikation
Wiesbaden : Gabler, 2008. - page 529-547
http://link.springer.com/content/pdf/10.1007%2F978 ...
2007
Woratschek, Herbert; Ströbel, Tim
Brand creation of professional sport organisations : the truth about the implementation of bran ...
2007
13th Conference of the Sport Management Association of Australia and New Zealand (SMANZ), Auckland, New Zealand
Woratschek, Herbert; Ströbel, Tim
An analysis of brand creation of sport organisations
2007
15th Conference of the European Association for Sport Management (EASM), Torino, Italy
Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
in Sport Marketing Europe (2007) issue 3. - page 26-31
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...
Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim
Sind neue Perspektiven zur Modellierung der Wertschöpfung in Sportorganisationen notwendig?
Klein, Marie-Luise ; Kurscheidt, M. (Hrsg.): Neue Perspektiven ökonomischer Sportforschung
Schorndorf : Hofmann, 2007. - page 99-116 . - (Sportökonomie; 9)
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...
2006
Schafmeister, Guido; Woratschek, Herbert; Ströbel, Tim
Are new perspectives for modelling value creation processes in sport organisations necessary?
2006
8th Conference of International Association of Sport Economics (IASE), Bochum, Germany
Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim
A new paradigm for sport management in the German Football Market
Desbordes, Michel (Hrsg.): Marketing and Football: An international perspective
Amsterdam : Elsevier, 2006. - page 163-185
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...
Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management
Prof. Dr. Tim Ströbel
Professor
Email: tim.stroebel@uni-bayreuth.de
Phone: +49 (0)921 55-5808
Fax: +49 (0)921 55-3496
Building: Sport, Room 1.35
Consultation hours: Wed from 10 to 12 am and by special appointment