Druckansicht der Internetadresse:

FACULTY OF LAW, BUSINESS AND ECONOMICS

Marketing & Sport Management

Print page

Team > Prof. Dr. Tim Ströbel

Overview
Overview
Ströbel_22 Prof. Dr. Tim Ströbel
Ströbel_22

Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management


Curriculum Vitae - Prof. Dr. Tim Ströbel

Professional Experience

2020 - presentProfessorship in Marketing & Sport Management,
University of Bayreuth
2016 - 2019Senior Lecturer for Sport Management and Economics, University of Bern, Switzerland
2014 - 2015Glidden Professor at the College of Business und Department of Sports Administration, Ohio University, USA
2010Research stay (2 months) at the Marketing Department, Université Laval, Québec City, Canada
2005 - 2014PhD Student/Postdoctoral Research Associate, Chair in Marketing & Service Management, University of Bayreuth



Educational Background

2017Habilitation, (German Post-Doc University Degree), Faculty of Law, Business & Economics, University of Bayreuth
2011PhD, Dissertation
2005Diplom-Sportökonomie (German University Degree in Sport, Business and Law


Job Offers as Professor

2023
Full Professor Marketing & Sport Management, University of Bayreuth (accepted)
2019Professor Marketing & Sport Management, University of Bayreuth (accepted)


Honors/Awards

2015Glidden Professorship der Ohio University
2014Fulbright Scholarship Program
2013Certificate in university teaching within the ProfiLehre program at Bavarian universities
2011New Researcher Award of the European Association for Sport Management (2nd place)

  
Affiliations

  • Board Member European Association for Sport Management since 09/2022
  • European Association for Sport Management
  • Arbeitskreis Sportökonomie e.V.
  • Alumniverein Sportökonomie Uni Bayreuth e.V.
  • Verband für Sportökonomie und Sportmanagement in Deutschland e.V.
  • Deutscher Skilehrerverband e.V.

Professional Services
Special Issues

  • Sport, Business and Management: An International Journal, Special Issue, 10(3): Digital transformation in sport: The disruptive potential of digitalization for sport management research
  • European Sport Management Quarterly, Special Issue, 20(1): Exploring new routes within brand research in sport management

Editorial Board

  • International Journal of Sport Management
  • The SAGE Encyclopedia of Global Sport Business

Reviewer

  • European Sport Management Quarterly
  • International Journal of Sport Management
  • Sport Marketing Quarterly
  • Marketing Review St. Gallen
  • transfer – Werbeforschung & Praxis

Positions

  • Executive Committee BaySpo - Bayreuth Center of Sport Science
  • Institute Entrepreneurship & Innovation
  • Campus Additive Innovationen University of Bayreuth
  • Area Editor (Sport Marketing) EASM Sport Management Library
  • Review Track Chair European Sport Management Conference of the European Association for Sport Management
  • Scientific & Local Organizing Committee 25th European Association for Sport Management Conference 2017
  • Scientific Committee for the Annual Conference 2014 of the "Arbeitskreises Sportökonomie e.V."

Knowledge transfer/Interviews

Ströbel_22

Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management


  •     Sport Management and Sport, Business and Law
  •     Sports Marketing
  •     Digitisation in Sport
  •     Management in Sports Organizations
Ströbel_22

Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management


Publications

2024

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Brands have the power to change the world, don't they?! An examination of the impact of co-crea ...
2024
17th Global Brand Conference, Edinburgh, United Kingdom

Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert
Categorizing engagement behavior in sport brand communities : an empirical study informed by so ...
in Sport Management Review (2024) . - page 1-28
doi:10.1080/14413523.2024.2329826 ...

Tinaz, Cem; Ströbel, Tim
5: Examining outcomes of sport mega-event bidding for national sports development : the case of ...
Research Handbook on Major Sporting Events
Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024. - page 74-87
doi:10.4337/9781800885653.00013 ...

Stegmann, Pascal; Ströbel, Tim
Digitale Transformation und Wert-Kokreation im professionellen Teamsport
Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung
Wiesbaden : Springer Gabler, 2024. - page 317-337
doi:10.1007/978-3-658-42798-6_15 ...

2023

O’Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite athlete activism, advocacy, and protest : a scoping review
in European Sport Management Quarterly (2023)
doi:10.1080/16184742.2023.2287471 ...

Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
A Multi-Actor Perspective on Athlete Brand Activism
2023
The Australian and New Zealand Marketing Academy (ANZMAC) 2023, Dunedin, Otago, New Zealand

O'Neill, Francis; Dickson, Geoff; Thompson, Ashleigh-Jane; Ströbel, Tim
Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Aus ...
2023
SMAANZ Konferenz, Hosted by the University of Canberra

Riedmüller, Florian; Ströbel, Tim
GenZ: Sind Stars im Merchandising wichtiger als der Club?
2023
FANCOMMERCE FORUM, Hamburg

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Rethinking brand management within sport : advancing towards the integrative sport brand ecosys ...
in European Sport Management Quarterly (2023) . - page 1-21
doi:10.1080/16184742.2023.2264316 ...

Griebel, Lars; Ströbel, Tim
ESports Extensions of Sport Brands : Implications for Brand Management
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

O'Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite Athlete Activism, Advocacy And Protest : A Scoping Review
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Pe ...
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Stegmann, Pascal; Moesch, Christian; Ströbel, Tim
Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Anderski, Matthias; Griebel, Lars; Ströbel, Tim; Ridpath, Bradley David
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Buildi ...
2023
2023 CSRI Conference on College Sport, South Carolina, USA

Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim
The digital transformation of value co-creation : a scoping review towards an agenda for sport ...
in European Sport Management Quarterly volume 23 (2023) issue 4. - page 1221-1248
doi:10.1080/16184742.2021.1976241 ...

Griebel, Lars; Ströbel, Tim
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten L ...
Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung
Berlin : Erich Schmidt Verlag, 2023. - page 285-310

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms
in Journal of Business Research volume 166 (2023)
doi:10.1016/j.jbusres.2023.113905 ...

Dreher, Frederic; Ströbel, Tim
How gamified online loyalty programs enable and facilitate value co-creation : a case study wit ...
in Journal of Service Theory and Practice volume 33 (2023) issue 5. - page 671-696
doi:10.1108/JSTP-10-2022-0229 ...

Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim
Hype or opportunity? Tokenization as engagement platform in sport marketing
in International Journal of Sports Marketing and Sponsorship volume 24 (2023) issue 4. - page 722-736
doi:10.1108/IJSMS-08-2022-0157 ...

2022

Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA

Griebel, Lars; Anderski, Matthias; Ströbel, Tim
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Proc ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA

Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
2022
30th European Association for Sport Management Conference (EASM), Innsbruck, Austria

Stegmann, Pascal; Ströbel, Tim; O'Reilly, Norman
Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Eff ...
2022
European Association for Sport Management Conference (EASM), Innsbruck, Austria

Stegmann, Pascal; O'Reilly, Norman; Ströbel, Tim
On the social context of actor engagement on digital engagement platforms in sport : An experim ...
2022
Administrative Sciences Association of Canada (ASAC) 2022, Nova Scotia, Canada

Stegmann, Pascal; O'Reilly, Norm; Ströbel, Tim
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experi ...
2022
37th North American Society for Sport Management (NASSM) Anual Conference, Atlanta, GA, USA

Griebel, Lars; Ströbel, Tim
How do Brands evolve? An Exploration of Brand Co-Creation Performances
2022
51th European Marketing Association Conference (EMAC), Budapest, Hungary

Davies, Melissa; Ströbel, Tim
Global Sport Management Learning from Home : Expanding the International Sport Management Exper ...
in Sport Management Education Journal volume 16 (2022) issue 2. - page 154-161
doi:10.1123/smej.2021-0018 ...

Moesch, Christian; Christen, Samuel; Ströbel, Tim
It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for su ...
in International Journal of Sport Management and Marketing volume 22 (2022) issue 1-2. - page 73-95
doi:10.1504/IJSMM.2022.10045433 ...

Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
30th European Sport Management Conference : Book of Abstracts
Innsbruck : Eigenverlag Innsbruck University, 2022. - page 117-119
https://easm2022.com/wp-content/uploads/2022/09/EA ...

2021

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
The Role of Digital Engagement Platforms for Athlete Branding
Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland
Lucerne , 2021. - page 9-10
https://www.winteruniversiade2021.ch/media/documen ...

Tinaz, Cem; Ströbel, Tim
Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development
2021
International Conference on Events (ICE), Cape Town, RSA

Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian
Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfa ...
in Journal of Global Sport Management volume 6 (2021) issue 2. - page 185-202
doi:10.1080/24704067.2018.1531354 ...

Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the ...
in Sport und Gesellschaft volume 18 (2021) issue 1. - page 113-117
doi:10.1515/sug-2021-0009 ...

2021

Digital transformation in sport : The disruptive potential of digitalization for sport manageme ...
publ: Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Sport, Business and Management
2021

Ströbel, Tim
Digitalisierung im Sport
in Spektrum volume 17 (2021) issue 2. - page 62-65
https://uni-bayreuth.de/spektrum

Kurscheidt, Markus; Tittlbach, Susanne; Ströbel, Tim
E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?
in Spektrum volume 17 (2021) issue 2. - page 66-69
https://uni-bayreuth.de/spektrum

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 99
https://www.easm.net/wp-content/uploads/2021/12/EA ...

Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization f ...
in Sport, Business and Management volume 11 (2021) issue 1. - page 1-9
doi:10.1108/SBM-03-2021-124 ...

Schönberner, Jan; Woratschek, Herbert; Ströbel, Tim
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Spo ...
Sportsmanagement
Copenhagen : Reizels Publishers, 2021. - page 84-91
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...

Ströbel, Tim; Germelmann, Claas Christian
Markenführung und Konsumentenverhalten im Sport
in Spektrum volume 17 (2021) issue 2. - page 20-23
https://uni-bayreuth.de/spektrum

Griebel, Lars; Ströbel, Tim; Anderski, Matthias
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 102
https://www.easm.net/wp-content/uploads/2021/12/EA ...

Ridpath, Bradley David; Ströbel, Tim
Sportmanagement im internationalen Hochschulmarketing
in Spektrum volume 17 (2021) issue 2. - page 78-81
https://uni-bayreuth.de/spektrum

Buser, Markus; Woratschek, Herbert; Ströbel, Tim
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement
Sportsmanagement
Copenhagen : Reitzels Publishers, 2021. - page 78-84
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...

2020

Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social ...
2020
28th European Association for Sport Management Conference (EASM), Online Conference

Ströbel, Tim; Doenicke, Johannes
Brand management : Traditional brand concepts and brand value creation
in SMAB Relevant Management Insights (2020) issue 13. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Ströbel, Tim; Ridpath, Bradley David; Woratschek, Herbert; O'Reilly, Norm; Buser, Markus; Pfahl, Michael
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Manag ...
in Sport Management Education Journal volume 14 (2020) issue 2. - page 119-128
doi:10.1123/smej.2019-0047 ...

Ströbel, Tim; Durchholz, Christian; Maier, Christopher
Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählte ...
Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis
Wiesbaden : Springer Gabler, 2020. - page 17-31
doi:10.1007/978-3-658-28672-9_2 ...

2020

Exploring new routes within brand research in sport management
publ: Ströbel, Tim; Germelmann, Claas Christian
European Sport Management Quarterly
2020

Ströbel, Tim; Germelmann, Claas Christian
Exploring new routes within brand research in sport management : directions and methodological ...
in European Sport Management Quarterly volume 20 (2020) issue 1. - page 1-9
doi:10.1080/16184742.2019.1706603 ...

Moesch, Christian; Marklowski, Tim; Ströbel, Tim
Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt
in Marketing Review St. Gallen volume 37 (2020) issue 4. - page 72-78

Griebel, Lars; Ströbel, Tim; Woratschek, Herbert
Integrative Branding - Brand Management in The Light of Value Co-Creation
in SMAB Relevant Management Insights (2020) issue 22. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...

Stegmann, Pascal; Scheitlin, Yannick; Ströbel, Tim
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am ...
in transfer : Zeitschrift für Kommunikation und Markenmanagement volume 66 (2020) issue 1. - page 12-19

Woratschek, Herbert; Kaiser, Mario; Durchholz, Christian; Ströbel, Tim
Preisaufschläge für die sportliche Relevanz
in German Journal of Exercise and Sport Research volume 50 (2020) issue 3. - page 406-416
doi:10.1007/s12662-020-00661-y ...

Woratschek, Herbert; Horbel, Chris; Popp, Bastian; Ströbel, Tim
Service Quality-Value Framework
in SMAB Relevant Management Insights (2020) issue 11. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...

2019

Ströbel, Tim; Woratschek, Herbert
Sportmarken - Von traditionellen Ansätzen der Markenführung hin zum vernetzten Branding
Angewandte Sportökonomie des 21. Jahrhunderts
Wiesbaden : Springer Gabler, 2019. - page 27-50
doi:10.1007/978-3-658-26968-5_2 ...

Stegmann, Pascal; Ströbel, Tim; Nagel, Siegfried
Digital transformation of value creation on sport platforms : A case study analysis
Connecting sport practice & science : Book of Abstracts
Sevilla : Universidad Pablo Olavide, 2019. - page 352-354

Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian
How well do you know your spectators? A study on spectator segmentation based on preference ana ...
in European Sport Management Quarterly volume 19 (2019) issue 2. - page 178-200
doi:10.1080/16184742.2018.1499790 ...

Lang, Grazia; Ströbel, Tim; Nagel, Siegfried
Professionalization forms in mixed sport industries : is it time to rethink the stereotypes of ...
in Managing Sport and Leisure volume 24 (2019) issue 4. - page 208-225
doi:10.1080/23750472.2019.1611470 ...

2018

O'Reilly, Norm; Ströbel, Tim; Pfahl, Michael; Kahler, Jim
An empirical exploration of sponsorship sales in North American professional sport : Is it time ...
in Sport, Business and Management volume 8 (2018) issue 1. - page 15-34
doi:10.1108/SBM-07-2016-0035 ...

Ströbel, Tim; Germelmann, Claas Christian
Exploring new routes within brand research in sport management
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden

Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim
Export of national sport leagues
Routledge Handbook of International Sport Business
Abingdon, Oxon : Routledge, 2018. - page 3-14 . - (Routledge International Handbooks)

Ströbel, Tim; Maier, Christopher; Woratschek, Herbert
How to reduce turnover intention in team sports? : Effect of organizational support on turnover ...
in Sport, Business and Management volume 8 (2018) issue 2. - page 98-117
doi:10.1108/SBM-05-2017-0032 ...

Ströbel, Tim; Moesch, Christian; Buser, Sarina
Inszenierung von Erlebnissen im touristischen Wettbewerb : Eine Fallstudie am Beispiel des Eige ...
(Regional-)Entwicklung des Sports
Schorndorf : Hofmann, 2018. - page 193-206

Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank M.; Nagel, Siegfried
Die Inszenierung von Markenerlebnissen im Sport : Eine Fallstudienanalyse der Vereinsmarke FC S ...
in Marketing Review St. Gallen volume 35 (2018) issue 5. - page 82-89

Moesch, Christian; Ströbel, Tim; Preite, Marco
Tu Gutes und sprich darüber : Beurteilung von CSR-Aktivitäten professioneller Fussballclubs i ...
in Transfer, Werbeforschung & Praxis volume 64 (2018) issue 2. - page 54-63

Lang, G.; Ströbel, Tim; Nagel, Siegfried
Vom Sportverein zur Aktiengesellschaft : Ist die Rechtsform massgeblich für professionalisiert ...
2018
10. Jahrestagung der sportwissenschaftlichen Gesellschaft der Schweiz (SGS), Magglingen

2017

Lang, G.; Ströbel, Tim; Nagel, Siegfried
From sport club to stock company : Does legal form matter for professionalised management in sp ...
2017
25th European Association for Sport Management Conference (EASM), Bern, Switzerland

Ströbel, Tim; Woratschek, Herbert; Winterstein, Tom
Have You Thought About The Club's Image? : The Role Of Sport Club Image For Sponsoring Goals
2017
European Association for Sport Management Conference(EASM), Bern, Switzerland

Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert
How to Avoid Fan Protests Against Ticket Prices : an Empirical Analysis in German Basketball
2017
2nd World Association for Sport Management Conference (WASM), Kaunas, Lithuania

2017

The 25th EASM Conference, 5–8 September 2017, Bern and Magglingen, Switzerland : Challenges a ...
publ: Ströbel, Tim; Breitbarth, Tim; Kempf, Hippolyt; Germelmann, Claas Christian; Nagel, Siegfried
Bern : University of Bern, 2017
doi:10.7892/boris.105238 ...

Woratschek, Herbert; Durchholz, Christian; Maier, Christopher; Ströbel, Tim
Innovations in Sport Management : The Role of Motivations and Value Co-Creation at Public Viewi ...
in Event Management volume 21 (2017) issue 1. - page 1-12

Ströbel, Tim; Moesch, Christian; Buser, S.
Inszenierung von Erlebnissen im touristischen Wettbewerb : Eine Fallstudie am Beispiel des Eige ...
2017
21. Jahrestagung des Arbeitskreises Sportökonomie e.V., Düsseldorf

Ströbel, Tim
reviewed by: Riedmann-Streitz, Christine: Gibt es noch Marken in der Zukunft? : Hybrid Brands - Eine Zukunft ...
in Transfer, Werbeforschung & Praxis volume 63 (2017) . - page 81

2016

Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert
Preference Analysis and Willingness-to-Pay for Sport Tickets : a Choice-Based Conjoint Analysis ...
2016
24th Conference of the European Association for Sport Management (EASM), Warsaw, Polen

Ströbel, Tim; Woratschek, Herbert; Maier, Christopher
The Development of a Value-Based Performance Measurement System for Sport Leagues : the Case of ...
2016
24th Conference of the European Association for Sport Management (EASM), Warsaw, Polen

Maier, Christopher; Woratschek, Herbert; Ströbel, Tim; Popp, Bastian
Is it really all about money? : A study on incentives in elite team sports
in European Sport Management Quarterly volume 16 (2016) issue 5. - page 592-612
doi:10.1080/16184742.2016.1188841 ...

2015

Maier, Christopher; Woratschek, Herbert; Ströbel, Tim
Antecedents of Performance : the Role of Incentives and Job Satisfaction in Professional Team S ...
2015
23rd European Association of Sport Management Conference, Dublin, Ireland

Ströbel, Tim; Woratschek, Herbert; O'Reilly, Norm; Durchholz, Christian
Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour – A Compa ...
2015
23rd European Association of Sport Management Conference, Dublin, Ireland

O'Reilly, Norm; Ströbel, Tim; Woratschek, Herbert; Nadeau, John
Investigating the Importance of Place Image Dimensions on Travel Intentions in the Context of t ...
2015
23rd Conference of the European Association for Sport Management (EASM), Dublin, Ireland

Ströbel, Tim; Pfahl, Michael; O'Reilly, Norm; Ridpath, Bradley David; Woratschek, Herbert
International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of O ...
2015
5th Conference of the Alliance for Sport Business (ASB), Ohio, USA

Woratschek, Herbert; Horbel, Chris; Popp, Bastian; Ströbel, Tim
Service-Quality-Value-Framework : Eine Integration von zentralen Forschungsansätzen im Dienstl ...
Bartsch, Silke ; Blümelhuber, Christian (Hrsg.): Always Ahead im Marketing : Offensiv, digital, strategisch
Wiesbaden : Springer, 2015. - page 99-116
doi:10.1007/978-3-658-09030-2 ...

2014

Woratschek, Herbert; Ströbel, Tim; Maier, Christopher; Durchholz, Christian
Wertschöpfungsorientiertes Qualitätsmanagement einer Sportliga
Lames, Martin ; Kolbinger, O. ; Siegle, M. ; Link, D. (Hrsg.): Fußball in Forschung und Lehre
Hamburg : Feldhaus, 2014. - page 212-218 . - (Schriften der Deutschen Vereinigung für Sportwissenschaft; 240)
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...

Maier, Christopher; Woratschek, Herbert; Ströbel, Tim
Monetary incentives : explaining the motivational effects of individual bonuses and team bonuse ...
Bayreuth , 2014
22nd Conference of the European Association for Sport Management (EASM), Coventry, UK

Woratschek, Herbert; Ströbel, Tim; Maier, Christopher
Value-based quality controlling of a sport league
Bayreuth , 2014
22nd Conference of the European Association for Sport Management (EASM), Coventry, UK

Woratschek, Herbert; Ströbel, Tim
Eignung von Markenbewertungsansätzen im Sport
Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport
Wiesbaden : Springer Gabler, 2014. - page 433-446
doi:10.1007/978-3-8349-3695-0_21 ...

Woratschek, Herbert; Ströbel, Tim; Maier, Christopher
Qualitätsmanagement einer Sportliga - Messung der Qualität am Beispiel der B-Juniorinnen-Bund ...
2014
18. Jahrestagung des Arbeitskreis Sportökonomie, Bayreuth

Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen
Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport
Wiesbaden : Springer Gabler, 2014. - page 107-123
doi:10.1007/978-3-8349-3695-0_6 ...

Woratschek, Herbert; Ströbel, Tim
Are public viewing events value networks?
2014
Guest Lecture at Ohio University, Center for Sports Administration, Athens, USA

Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Merchandising im Sport
2014
AG-Sitzung der Beko Basketball Bundesliga (Beko BBL), Bonn, Deutschland

2013

Woratschek, Herbert; Ströbel, Tim; Maier, Christopher
Qualitätsmanagement einer Sportliga
2013
24. Jahrestagung der dvs-Kommission Fußball, Weiler/Allgäu, Deutschland

Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Merchandising: Boost for Fan Identification and Fan Loyalty? - An Empirical Analysis of Profess ...
2013
21st Conference of the European Association for Sport Management (EASM), Istanbul, Turkey

Ströbel, Tim; Woratschek, Herbert
Bewertung von Sportmarken - Eine empirische Analyse des Zusammenhangs von Markenstärke und Mar ...
2013
17. Jahrestagung des Arbeitskreises Sportökonomie, München

Ströbel, Tim; Woratschek, Herbert
Brand Equity Models in the Spotlight of Sportbusiness
Södermann, Sten ; Dolles, H. (Hrsg.): Handbook of Research on Sport and Business
Cheltenham : Edward Elgar, 2013

2012

Ströbel, Tim
Sport Brand Equity : Current Status Quo and Future Relevance
2012
Guest Lecture at the Sport Business School Finland, Vierumäki, Finland

Ströbel, Tim; Woratschek, Herbert; Germelmann, Claas Christian; Geserer, Jan
Academic Sport Management Programmes as Brands?! - An Empirical Analysis of the "Sport, Busines ...
2012
20th Conference of the European Association for Sport Management (EASM), Aalborg, Denmark

2012

Ströbel, Tim
Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge ...
Wiesbaden : Gabler, 2012. - XX, 210 page . - (Marken- und Produktmanagement)
doi:10.1007/978-3-8349-3581-6 ...

2011

Ströbel, Tim; Woratschek, Herbert
Evaluation of Sport Brands - An Empirical Analysis of the Interplay between Brand Strength and ...
2011
19th Conference of the European Association for Sport Management (EASM), Madrid, Spain

2010

Woratschek, Herbert; Ströbel, Tim
Markenbewertung im Sport
2010
7. Deutscher Sportökonomie-Kongress, Köln, Deutschland

Preuß, Holger; Ströbel, Tim
Innovative Place Branding during Olympic Games - Case Studies from Turin 2006, Beijing 2008 and ...
2010
18th Conference of the European Association for Sport Management (EASM), Prag, Czech Republic

Ströbel, Tim
Markenmanagement im Sport : Zusammenhang zwischen Markenwert und Markenstärke
2010
Gastvorlesung an der Universität Mainz, Mainz, Germany

Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten
2010
14. Jahrestagung des Arbeitskreis Sportökonomie, Saarbrücken

Ströbel, Tim
Measuring brand equity and brand strength : an innovative approach in sport management
2010
3. Nachwuchsworkshop des Arbeitskreises Sportökonomie, Saarbrücken, Deutschland

Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian
Das 3-Säulen-Konzept der Bayreuther Sportökonomie
in Spektrum : Sonderheft 25 Jahre Sportökonomie volume 2010 (2010) . - page 3-5

2009

Ströbel, Tim; Woratschek, Herbert
Sport Brand Equity - Witchcraft or Sound Practices?
2009
17th Conference of the European Association for Sport Management (EASM), Amsterdam, The Netherlands

Woratschek, Herbert; Ströbel, Tim
Sport Marketing News Around the World: Germany
in Sport Marketing Quarterly volume 18 (2009) issue 2. - page 118-119
http://web.a.ebscohost.com/ehost/detail/detail?vid ...

2008

Woratschek, Herbert; Ströbel, Tim
Brand equity models in sports : rainsing the bar for an adequate methodological approach
2008
14th Conference of the Sport Management Association of Australia and New Zealand (SMANZ), Perth, Australia

Woratschek, Herbert; Ströbel, Tim; Kunz, Reinhard
Co-branding in the spotlight of sport and media : a case study analysis of Schalke 04 TV
2008
16th Conference of the Eurpean Association for Sport Management (EASM), Heidelberg, Germany

Woratschek, Herbert; Durchholz, Christian; Ströbel, Tim; Schafmeister, Guido
Current situation of the academic German sport management education and the future concept of B ...
2008
16th Conference of the European Association for Sport Management (EASM), Heidelberg, Germany

Woratschek, Herbert; Ströbel, Tim; Kunz, Reinhard
Co-branding in the Spotlight of Sport and Media
2008
Challenges Facing Football in the 21st Century, Bern, Switzerland

Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim
Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV
Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement
Wiesbaden : Gabler, 2008. - page 139-161 . - (Wissenschaft & Praxis)
doi:10.1007/978-3-8349-9663-3_7 ...

Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim
Sportmedien Marketing - Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV ...
Gröppel-Klein, Andrea ; Germelmann, Claas Christian (Hrsg.): Medien im Marketing - Optionen der Unternehmenskommunikation
Wiesbaden : Gabler, 2008. - page 529-547
http://link.springer.com/content/pdf/10.1007%2F978 ...

2007

Woratschek, Herbert; Ströbel, Tim
Brand creation of professional sport organisations : the truth about the implementation of bran ...
2007
13th Conference of the Sport Management Association of Australia and New Zealand (SMANZ), Auckland, New Zealand

Woratschek, Herbert; Ströbel, Tim
An analysis of brand creation of sport organisations
2007
15th Conference of the European Association for Sport Management (EASM), Torino, Italy

Woratschek, Herbert; Kunz, Reinhard; Ströbel, Tim
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
in Sport Marketing Europe (2007) issue 3. - page 26-31
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...

Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim
Sind neue Perspektiven zur Modellierung der Wertschöpfung in Sportorganisationen notwendig?
Klein, Marie-Luise ; Kurscheidt, M. (Hrsg.): Neue Perspektiven ökonomischer Sportforschung
Schorndorf : Hofmann, 2007. - page 99-116 . - (Sportökonomie; 9)
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...

2006

Schafmeister, Guido; Woratschek, Herbert; Ströbel, Tim
Are new perspectives for modelling value creation processes in sport organisations necessary?
2006
8th Conference of International Association of Sport Economics (IASE), Bochum, Germany

Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim
A new paradigm for sport management in the German Football Market
Desbordes, Michel (Hrsg.): Marketing and Football: An international perspective
Amsterdam : Elsevier, 2006. - page 163-185
http://www.dlm.uni-bayreuth.de/de/Downloads_Publik ...

Ströbel_22

Faculty of Law, Business and Economics
Professorship in Marketing & Sport Management


Prof. Dr. Tim Ströbel
Professor

Email: tim.stroebel@uni-bayreuth.de
Phone: +49 (0)921 55-5808
Fax: +49 (0)921 55-3496
Building: Sport, Room 1.35
Consultation hours: Wed from 10 to 12 am and by special appointment

Webmaster: Webmaster MAS

Facebook Twitter Youtube-Kanal Instagram UBT-A Contact