Publications
2024
Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert
Categorizing engagement behavior in sport brand communities : an empirical study informed by so ...
in Sport Management Review (2024) . - page 1-28
doi:10.1080/14413523.2024.2329826 ...
Tinaz, Cem; Ströbel, Tim
5: Examining outcomes of sport mega-event bidding for national sports development : the case of ...
Research Handbook on Major Sporting Events
Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024. - page 74-87
doi:10.4337/9781800885653.00013 ...
Stegmann, Pascal; Ströbel, Tim
Digitale Transformation und Wert-Kokreation im professionellen Teamsport
Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung
Wiesbaden : Springer Gabler, 2024. - page 317-337
doi:10.1007/978-3-658-42798-6_15 ...
2023
O’Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite athlete activism, advocacy, and protest : a scoping review
in European Sport Management Quarterly (2023)
doi:10.1080/16184742.2023.2287471 ...
Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
A Multi-Actor Perspective on Athlete Brand Activism
2023
The Australian and New Zealand Marketing Academy (ANZMAC) 2023, Dunedin, Otago, New Zealand
O'Neill, Francis; Dickson, Geoff; Thompson, Ashleigh-Jane; Ströbel, Tim
Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Aus ...
2023
SMAANZ Konferenz, Hosted by the University of Canberra
Riedmüller, Florian; Ströbel, Tim
GenZ: Sind Stars im Merchandising wichtiger als der Club?
2023
FANCOMMERCE FORUM, Hamburg
Davies, Melissa; Griebel, Lars; Armstrong, Cole
Branding Across Borders : A Comparative Analysis Of Brand Communication By League-Affiliated Do ...
2023
Sport Marketing Association Conference (SMA) 2023, St. Petersburg, USA
Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Rethinking brand management within sport : advancing towards the integrative sport brand ecosys ...
in European Sport Management Quarterly (2023) . - page 1-21
doi:10.1080/16184742.2023.2264316 ...
Griebel, Lars; Ströbel, Tim
ESports Extensions of Sport Brands : Implications for Brand Management
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
O'Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite Athlete Activism, Advocacy And Protest : A Scoping Review
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Pe ...
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Stegmann, Pascal; Moesch, Christian; Ströbel, Tim
Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland
Anderski, Matthias; Griebel, Lars; Ströbel, Tim; Ridpath, Bradley David
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Buildi ...
2023
2023 CSRI Conference on College Sport, South Carolina, USA
Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim
The digital transformation of value co-creation : a scoping review towards an agenda for sport ...
in European Sport Management Quarterly volume 23 (2023) issue 4. - page 1221-1248
doi:10.1080/16184742.2021.1976241 ...
Griebel, Lars; Ströbel, Tim
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten L ...
Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung
Berlin : Erich Schmidt Verlag, 2023. - page 285-310
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms
in Journal of Business Research volume 166 (2023)
doi:10.1016/j.jbusres.2023.113905 ...
Dreher, Frederic; Ströbel, Tim
How gamified online loyalty programs enable and facilitate value co-creation : a case study wit ...
in Journal of Service Theory and Practice volume 33 (2023) issue 5. - page 671-696
doi:10.1108/JSTP-10-2022-0229 ...
Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim
Hype or opportunity? Tokenization as engagement platform in sport marketing
in International Journal of Sports Marketing and Sponsorship volume 24 (2023) issue 4. - page 722-736
doi:10.1108/IJSMS-08-2022-0157 ...
2022
Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA
Griebel, Lars; Anderski, Matthias; Ströbel, Tim
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Proc ...
2022
19th Sport Marketing Association Annual Conference, Charlotte, USA
Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
2022
30th European Association for Sport Management Conference (EASM), Innsbruck, Austria
Stegmann, Pascal; Ströbel, Tim; O'Reilly, Norman
Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Eff ...
2022
European Association for Sport Management Conference (EASM), Innsbruck, Austria
Gübeli, C.; Stegmann, Pascal
Tech-supported Relationship Management in Professional Spectator Sport Organisations : A Delphi ...
2022
European Association for Sport Management Conference (EASM), Innsbruck, Austria
Davies, Melissa; Ströbel, Tim
Global Sport Management Learning from Home : Expanding the International Sport Management Exper ...
in Sport Management Education Journal volume 16 (2022) issue 2. - page 154-161
doi:10.1123/smej.2021-0018 ...
Stegmann, Pascal; O'Reilly, Norman; Ströbel, Tim
On the social context of actor engagement on digital engagement platforms in sport : An experim ...
2022
Administrative Sciences Association of Canada (ASAC) 2022, Nova Scotia, Canada
Stegmann, Pascal; O'Reilly, Norm; Ströbel, Tim
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experi ...
2022
37th North American Society for Sport Management (NASSM) Anual Conference, Atlanta, GA, USA
Griebel, Lars; Ströbel, Tim
How do Brands evolve? An Exploration of Brand Co-Creation Performances
2022
51th European Marketing Association Conference (EMAC), Budapest, Hungary
Moesch, Christian; Christen, Samuel; Ströbel, Tim
It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for su ...
in International Journal of Sport Management and Marketing volume 22 (2022) issue 1-2. - page 73-95
doi:10.1504/IJSMM.2022.10045433 ...
Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards ...
30th European Sport Management Conference : Book of Abstracts
Innsbruck : Eigenverlag Innsbruck University, 2022. - page 117-119
https://easm2022.com/wp-content/uploads/2022/09/EA ...
2021
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
The Role of Digital Engagement Platforms for Athlete Branding
Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland
Lucerne , 2021. - page 9-10
https://www.winteruniversiade2021.ch/media/documen ...
Tinaz, Cem; Ströbel, Tim
Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development
2021
International Conference on Events (ICE), Cape Town, RSA
Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization f ...
in Sport, Business and Management volume 11 (2021) issue 1. - page 1-9
doi:10.1108/SBM-03-2021-124 ...
Anderski, Matthias; Griebel, Lars; Ströbel, Tim
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the ...
in Sport und Gesellschaft volume 18 (2021) issue 1. - page 113-117
doi:10.1515/sug-2021-0009 ...
2021
Digital transformation in sport : The disruptive potential of digitalization for sport manageme ...
publ: Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal
Sport, Business and Management
2021
Ströbel, Tim
Digitalisierung im Sport
in Spektrum volume 17 (2021) issue 2. - page 62-65
https://uni-bayreuth.de/spektrum
Kurscheidt, Markus; Tittlbach, Susanne; Ströbel, Tim
E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?
in Spektrum volume 17 (2021) issue 2. - page 66-69
https://uni-bayreuth.de/spektrum
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 99
https://www.easm.net/wp-content/uploads/2021/12/EA ...
Schönberner, Jan; Woratschek, Herbert; Ströbel, Tim
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Spo ...
Sportsmanagement
Copenhagen : Reizels Publishers, 2021. - page 84-91
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...
Ströbel, Tim; Germelmann, Claas Christian
Markenführung und Konsumentenverhalten im Sport
in Spektrum volume 17 (2021) issue 2. - page 20-23
https://uni-bayreuth.de/spektrum
Griebel, Lars; Ströbel, Tim; Anderski, Matthias
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective
29th European Association for Sport Management Conference (EASM) : Book of abstracts
s.l. , 2021. - page 102
https://www.easm.net/wp-content/uploads/2021/12/EA ...
Ridpath, Bradley David; Ströbel, Tim
Sportmanagement im internationalen Hochschulmarketing
in Spektrum volume 17 (2021) issue 2. - page 78-81
https://uni-bayreuth.de/spektrum
Buser, Markus; Woratschek, Herbert; Ströbel, Tim
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement
Sportsmanagement
Copenhagen : Reitzels Publishers, 2021. - page 78-84
https://sportsmanagement.digi.hansreitzel.dk/?id=2 ...
2020
Stegmann, Pascal; Nagel, Siegfried; Buser, Markus; Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social ...
2020
28th European Association for Sport Management Conference (EASM), Online Conference
Ströbel, Tim; Doenicke, Johannes
Brand management : Traditional brand concepts and brand value creation
in SMAB Relevant Management Insights volume 1 (2020) issue 13. - page 1-4
https://www.sma-bayreuth.de/publishing/relevant-ma ...
Ströbel, Tim; Ridpath, Bradley David; Woratschek, Herbert; O'Reilly, Norm; Buser, Markus; Pfahl, Michael
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Manag ...
in Sport Management Education Journal volume 14 (2020) issue 2. - page 119-128
doi:10.1123/smej.2019-0047 ...
Ströbel, Tim; Durchholz, Christian; Maier, Christopher
Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählten ...
Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis
Wiesbaden : Springer Gabler, 2020. - page 17-31
doi:10.1007/978-3-658-28672-9_2 ...
2020
Exploring new routes within brand research in sport management
publ: Ströbel, Tim; Germelmann, Claas Christian
European Sport Management Quarterly
2020
Ströbel, Tim; Germelmann, Claas Christian
Exploring new routes within brand research in sport management : directions and methodological ...
in European Sport Management Quarterly volume 20 (2020) issue 1. - page 1-9
doi:10.1080/16184742.2019.1706603 ...
Moesch, Christian; Marklowski, Tim; Ströbel, Tim
Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt
in Marketing Review St. Gallen volume 37 (2020) issue 4. - page 72-78
Griebel, Lars; Ströbel, Tim; Woratschek, Herbert
Integrative Branding - Brand Management in The Light of Value Co-Creation
in SMAB Relevant Management Insights volume 1 (2020) issue 22. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...
Stegmann, Pascal; Scheitlin, Yannick; Ströbel, Tim
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am ...
in transfer : Zeitschrift für Kommunikation und Markenmanagement volume 66 (2020) issue 1. - page 12-19
Woratschek, Herbert; Kaiser, Mario; Durchholz, Christian; Ströbel, Tim
Preisaufschläge für die sportliche Relevanz
in German Journal of Exercise and Sport Research volume 50 (2020) issue 3. - page 406-416
doi:10.1007/s12662-020-00661-y ...
Woratschek, Herbert; Horbel, Chris; Popp, Bastian; Ströbel, Tim
Service Quality-Value Framework
in SMAB Relevant Management Insights volume 1 (2020) issue 11. - page 1-5
https://www.sma-bayreuth.de/publishing/relevant-ma ...
2019
Stegmann, Pascal; Ströbel, Tim; Nagel, Siegfried
Digital transformation of value creation on sport platforms : A case study analysis
Connecting sport practice & science : Book of Abstracts
Sevilla : Universidad Pablo Olavide, 2019. - page 352-354
2018
Ströbel, Tim; Germelmann, Claas Christian
Exploring new routes within brand research in sport management
2018
26th European Association for Sport Management Conference (EASM), Malmö, Sweden