Publications

2025

Philipp, Yassin; Brand, Lars; Ströbel, Tim; Puchner, Georg
Sport Clubs' Corporate Social Responsibility Initiatives : The Effect Of Benevolence And Costli ...
2025
33rd European Association for Sport Management Conference (EASM), Budapest, Hungary

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Brand Management As A Facilitator For The Sustainable Transformation Of Sport Clubs
2025
33rd European Association for Sport Management Conference (EASM), Budapest, Hungary

Anderski, Matthias; Riedmüller, Florian; Ströbel, Tim
No Player is Bigger than the Club? Examining Athlete Brand and Team Brand Identification among ...
in Managing Sport and Leisure (2025) . - page 1-21
doi:10.1080/23750472.2025.2522131 ...

Anderski, Matthias; Bartsch, Silke; Puchner, Georg; Ströbel, Tim
Athlete Sustainability Index : A Measurement Framework
in Marketing Review St. Gallen (2025) issue 3. - page 48-57

Brand, Lars
Brands in a Transforming Society : Theoretical Concepts and Emerging Research Phenomena of Bran ...
Bayreuth, 2025. - XII, 254 page
doi:10.15495/EPub_UBT_00008633 ...
(dissertation, 2025, )

O'Neill, Francis; Thompson, Ashleigh-Jane; Dickson, Geoff; Ströbel, Tim
Discursive delegitimisation of athlete activism : a study of the Australian football Team
in Sport Management Review volume 28 (2025) issue 4. - page 823-850
doi:10.1080/14413523.2025.2514864 ...

O’Neill, Francis
Elite Athlete Activism : Perceptions, Authenticity and Sacrifice
Bayreuth, 2025. - 264 page
doi:10.15495/EPub_UBT_00008677 ...
(dissertation, 2025, )

O’Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite athlete activism, advocacy, and protest : a scoping review
in European Sport Management Quarterly volume 25 (2025) issue 1. - page 145-173
doi:10.1080/16184742.2023.2287471 ...

Fortagne, Marius Arved; Anderski, Matthias; Yagiz, Helin; Lis, Bettina
Enhancing Preventive Health through Apps : An Extended Health Belief Model Approach for Widespr ...
Proceedings of the 58th Hawaii International Conference on System Sciences
Hawaii , 2025. - page 3513-3522
https://hdl.handle.net/10125/109265

Anderski, Matthias
Integrative Human Branding - Brand Building and Brand Management in the Logic of Value Co-Creat ...
Bayreuth, 2025. - XVII, 280 page
doi:10.15495/EPub_UBT_00008550 ...
(dissertation, 2025, )

Anderski, Matthias; Fortagne, Marius Arved; Kapfer, Kevin; Lis, Bettina; Ströbel, Tim
Navigating Fan Reactions : The Role of Innovation Resistance and Acceptance in Smart Stadium Te ...
Proceedings of the 58th Hawaii International Conference on System Sciences
Hawaii , 2025. - page 4313-4322
https://hdl.handle.net/10125/109362

Brand, Lars; Anderski, Matthias; Ströbel, Tim
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creat ...
in Journal of Brand Management volume 32 (2025) . - page 150-165
doi:10.1057/s41262-024-00374-9 ...