Publications

2023

O’Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite athlete activism, advocacy, and protest : a scoping review
in European Sport Management Quarterly (2023)
doi:10.1080/16184742.2023.2287471 ...

Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
A Multi-Actor Perspective on Athlete Brand Activism
2023
The Australian and New Zealand Marketing Academy (ANZMAC) 2023, Dunedin, Otago, New Zealand

O'Neill, Francis; Dickson, Geoff; Thompson, Ashleigh-Jane; Ströbel, Tim
Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Aus ...
2023
SMAANZ Konferenz, Hosted by the University of Canberra

Riedmüller, Florian; Ströbel, Tim
GenZ: Sind Stars im Merchandising wichtiger als der Club?
2023
FANCOMMERCE FORUM, Hamburg

Davies, Melissa; Griebel, Lars; Armstrong, Cole
Branding Across Borders : A Comparative Analysis Of Brand Communication By League-Affiliated Do ...
2023
Sport Marketing Association Conference (SMA) 2023, St. Petersburg, USA

Brand, Lars; Stegmann, Pascal; Ströbel, Tim
Rethinking brand management within sport : advancing towards the integrative sport brand ecosys ...
in European Sport Management Quarterly (2023) . - page 1-21
doi:10.1080/16184742.2023.2264316 ...

Griebel, Lars; Ströbel, Tim
ESports Extensions of Sport Brands : Implications for Brand Management
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

O'Neill, Francis; Dickson, Geoff; Ströbel, Tim; Thompson, Ashleigh-Jane
Elite Athlete Activism, Advocacy And Protest : A Scoping Review
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Anderski, Matthias; O'Neill, Francis; Dickson, Geoff; Fuller, Rachel; Ströbel, Tim; Thompson, Ashleigh-Jane
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Pe ...
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Stegmann, Pascal; Moesch, Christian; Ströbel, Tim
Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023
2023
31st Conference of the European Association for Sport Management (EASM), Belfast, Northern Ireland

Anderski, Matthias; Griebel, Lars; Ströbel, Tim; Ridpath, Bradley David
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Buildi ...
2023
2023 CSRI Conference on College Sport, South Carolina, USA

Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim
The digital transformation of value co-creation : a scoping review towards an agenda for sport ...
in European Sport Management Quarterly volume 23 (2023) issue 4. - page 1221-1248
doi:10.1080/16184742.2021.1976241 ...

Griebel, Lars; Ströbel, Tim
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten L ...
Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung
Berlin : Erich Schmidt Verlag, 2023. - page 285-310

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms
in Journal of Business Research volume 166 (2023)
doi:10.1016/j.jbusres.2023.113905 ...

Dreher, Frederic; Ströbel, Tim
How gamified online loyalty programs enable and facilitate value co-creation : a case study wit ...
in Journal of Service Theory and Practice volume 33 (2023) issue 5. - page 671-696
doi:10.1108/JSTP-10-2022-0229 ...

Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim
Hype or opportunity? Tokenization as engagement platform in sport marketing
in International Journal of Sports Marketing and Sponsorship volume 24 (2023) issue 4. - page 722-736
doi:10.1108/IJSMS-08-2022-0157 ...