Publications

2026

Nadeau, John; Woratschek, Herbert; O'Reilly, Norm; Ströbel, Tim; Levallet, Nadège
Co-creation of perceived place value by tourism actors in different countries
in Tourism and Hospitality Research (2026)
doi:10.1177/14673584261444583 ...

Anderski, Matthias; Fuller, Rachel; Dickson, Geoff; Thompson, Ashleigh-Jane; Ströbel, Tim
It Takes a Network and More : Athlete Activism and the Co-Creation of Athlete-Brand Meaning
in Australasian Marketing Journal (2026)
doi:10.1177/14413582261426042 ...

Dreher, Frederic; Ströbel, Tim
Measuring the effects of engagement in online brand communities on sustainable brand perception ...
in Social Responsibility Journal (2026) . - page 1-21
doi:10.1108/SRJ-05-2025-0500 ...

Dreher, Frederic; Ströbel, Tim
Customer engagement in circular economy initiatives : Exploring pathways toward climate change ...
in Journal of Business Research volume 214 (2026)
doi:10.1016/j.jbusres.2026.116286 ...

Stegmann, Pascal; Ströbel, Tim; O'Reilly, Norm
Shaping fan engagement behaviour through digital platform features : the role of social capital ...
in International Journal of Sports Marketing and Sponsorship volume 27 (2026) issue 6. - page 1-15
doi:10.1108/IJSMS-04-2025-0164 ...

Brand, Lars; Ströbel, Tim
"A Victimless Crime"? Implications of eSports Extensions of Sport Club Brands for Brand Managem ...
in Journal of Global Sport Management volume 11 (2026) issue 2. - page 209-235
doi:10.1080/24704067.2024.2438718 ...