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Chair of Marketing & Sport Management

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2026

Stegmann, Pascal; Ströbel, Tim; O'Reilly, Norm
Shaping fan engagement behaviour through digital platform features : the role of social capital ...
in International Journal of Sports Marketing and Sponsorship volume 27 (2026) issue 6. - page 1-15
doi:10.1108/IJSMS-04-2025-0164 ...

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