Publikationen

2025

Yassin Philipp, Lars Brand, Tim Ströbel, Georg Puchner: Sport Clubs' Corporate Social Responsibility Initiatives : The Effect Of Benevolence And Costliness On Fans' Pro-Environmental Behaviour. - (Vortrag), Veranstaltung: 33rd European Association for Sport Management Conference (EASM), 02.09.- 05.09.2025, Budapest, Hungary.

Lars Brand, Pascal Stegmann, Tim Ströbel: Brand Management As A Facilitator For The Sustainable Transformation Of Sport Clubs. - (Vortrag), Veranstaltung: 33rd European Association for Sport Management Conference (EASM), 02.09.- 05.09.2025, Budapest, Hungary.

Matthias Anderski, Florian Riedmüller, Tim Ströbel: No Player is Bigger than the Club? Examining Athlete Brand and Team Brand Identification among Gen Z and Gen X. In: Managing Sport and Leisure, (2025). - S. 1-21.
doi:10.1080/23750472.2025.2522131

Francis O'Neill, Ashleigh-Jane Thompson, Geoff Dickson, Tim Ströbel: Discursive delegitimisation of athlete activism : a study of the Australian football Team. In: Sport Management Review, (2025). - .
doi:10.1080/14413523.2025.2514864

Matthias Anderski, Silke Bartsch, Georg Puchner, Tim Ströbel: Athlete Sustainability Index : A Measurement Framework. In: Marketing Review St. Gallen, 3 (2025). - S. 48-57.

Francis O’Neill, Geoff Dickson, Tim Ströbel, Ashleigh-Jane Thompson: Elite athlete activism, advocacy, and protest : a scoping review. In: European Sport Management Quarterly, 25, 1 (2025). - S. 145-173.
doi:10.1080/16184742.2023.2287471

Marius Arved Fortagne, Matthias Anderski, Helin Yagiz, Bettina Lis: Enhancing Preventive Health through Apps : An Extended Health Belief Model Approach for Widespread Adoption. In: Proceedings of the 58th Hawaii International Conference on System Sciences. - Hawaii : 2025. - S. 3513-3522.

Matthias Anderski, Marius Arved Fortagne, Kevin Kapfer, Bettina Lis, Tim Ströbel: Navigating Fan Reactions : The Role of Innovation Resistance and Acceptance in Smart Stadium Technology Use. In: Proceedings of the 58th Hawaii International Conference on System Sciences. - Hawaii : 2025. - S. 4313-4322.

Lars Brand, Matthias Anderski, Tim Ströbel: Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis. In: Journal of Brand Management, 32 (2025). - S. 150-165.
doi:10.1057/s41262-024-00374-9

2024

Lars Brand, Tim Ströbel: "A Victimless Crime"? Implications of eSports Extensions of Sport Club Brands for Brand Management From a Multi-Actor-Dominant Logic. In: Journal of Global Sport Management, (2024). - S. 1-25.
doi:10.1080/24704067.2024.2438718

Matthias Anderski, Pascal Stegmann, Geoff Dickson, Tim Ströbel: The role of athlete brands for the international marketing of professional sports leagues : A case study of the German Bundesliga in Asia. In: International Journal of Sports Marketing and Sponsorship, (2024). - .
doi:10.1108/IJSMS-07-2024-0162

M. Panthen, Matthias Anderski, Tim Ströbel: "I wouldn't call myself a brand, but many people say my name could serve as a brand." Exploring a conceptualization and typology of athlete brands. In: European Sport Management Quarterly, (2024). - .
doi:10.1080/16184742.2024.2422336

Matthias Anderski, Silke Bartsch, Georg Puchner, Peter Kuhn, Tim Ströbel: On the way to Player Sustainability : An explorative study to develop a player sustainability index for professional football players. - (Vortrag), Veranstaltung: 2nd Sustainable Sports Symposium, 29.09.-01.10.2024, Heidelberg, Germany.

Frederic Dreher, Tim Ströbel: Co-Creation Of Value Among Brands And Customers To Promote Circularity : A Case Study Within The Sportswear Industry. - (Vortrag), Veranstaltung: 32nd European Association for Sport Management Conference (EASM), 03.09.-06.09.2024, Paris, France.

Lars Brand, Matthias Anderski, Tim Ströbel: Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances. - (Vortrag), Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM), 03.09.- 06.09.2024, Paris, France.

Matthias Anderski, Pascal Stegmann, Rachel Fuller, Geoff Dickson, Tim Ströbel: “He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Club Levels on Fans Behavior and Purchase Intentions among Asian Fans of the German Bundesliga. - (Vortrag), Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM), 03.09.- 06.09.2024, Paris, France.

Lars Brand, Pascal Stegmann, Tim Ströbel: Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten. - (Vortrag), Veranstaltung: AK-IASE Conference 2024, 20.06.2024 - 22.06.2024, Universität Bayreuth.

Matthias Anderski, Pascal Stegmann, Rachel Fuller, Geoff Dickson, Tim Ströbel: “He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behaviour and purchase intention in Asia. - (Vortrag), Veranstaltung: AK-IASE Conference 2024, 20.06.2024 - 22.06.2024, Universität Bayreuth.

Frederic Dreher, Tim Ströbel: Promoting circularity through co-creation of value among brands and customers : A case study within the sports fashion industry. - (Vortrag), Veranstaltung: 53rd European Marketing Association Conference (EMAC), 28.05.-31.05.2024, Bukarest, Romania.

Lisa Bäumler, Bradley David Ridpath, Tim Ströbel: An Exploratory Analysis of the Impact of Name, Image and Likeness (NIL) at a NCAA Mid-Major Football Bowl Subdivision Institution. In: Journal of NCAA Compliance, May-June (2024). - S. 12-23.

Lars Brand, Pascal Stegmann, Tim Ströbel: Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers. - (Vortrag), Veranstaltung: 17th Global Brand Conference, 22.04.2024 - 24.04.2024, Edinburgh, United Kingdom.

Cem Tinaz, Tim Ströbel: 5: Examining outcomes of sport mega-event bidding for national sports development : the case of Turkey’s bidding for the UEFA EURO 2024. In: Harry Arne Solberg, Rasmus K. Storm, Kamilla Swart (Hrsg.): Research Handbook on Major Sporting Events. - Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024. - S. 74-87.
doi:10.4337/9781800885653.00013

Pascal Stegmann, Tim Ströbel, Herbert Woratschek: Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory. In: Sport Management Review, 27, 4 (2024). - S. 544-571.
doi:10.1080/14413523.2024.2329826

Pascal Stegmann, Tim Ströbel: Digitale Transformation und Wert-Kokreation im professionellen Teamsport. In: Anton Behrens, Sebastian Björn Bauers, Gregor Hovemann (Hrsg.): Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung. - Wiesbaden : Springer Gabler, 2024. - S. 317-337.
doi:10.1007/978-3-658-42798-6_15

Lars Brand, Pascal Stegmann, Tim Ströbel: Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE). In: European Sport Management Quarterly, 24 (2024). - S. 1174-1194.
doi:10.1080/16184742.2023.2264316

2023

Matthias Anderski, Francis O'Neill, Geoff Dickson, Rachel Fuller, Tim Ströbel, Ashleigh-Jane Thompson: A Multi-Actor Perspective on Athlete Brand Activism. - (Vortrag), Veranstaltung: The Australian and New Zealand Marketing Academy (ANZMAC) 2023, 04.-06.12.2023, Dunedin, Otago, New Zealand.

Francis O'Neill, Geoff Dickson, Ashleigh-Jane Thompson, Tim Ströbel: Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Australian Football Team. - (Vortrag), Veranstaltung: SMAANZ Konferenz, 29. November – 01. Dezember 2023, Hosted by the University of Canberra.

Florian Riedmüller, Tim Ströbel: GenZ: Sind Stars im Merchandising wichtiger als der Club?. - (Vortrag), Veranstaltung: FANCOMMERCE FORUM, Hamburg.

Melissa Davies, Lars Griebel, Cole Armstrong: Branding Across Borders : A Comparative Analysis Of Brand Communication By League-Affiliated Domestic And International Instagram Accounts. - (Poster), Veranstaltung: Sport Marketing Association Conference (SMA) 2023, 27.10.2023, St. Petersburg, USA.

Lars Griebel, Tim Ströbel: ESports Extensions of Sport Brands : Implications for Brand Management. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Francis O'Neill, Geoff Dickson, Tim Ströbel, Ashleigh-Jane Thompson: Elite Athlete Activism, Advocacy And Protest : A Scoping Review. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Matthias Anderski, Francis O'Neill, Geoff Dickson, Rachel Fuller, Tim Ströbel, Ashleigh-Jane Thompson: Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Pascal Stegmann, Christian Moesch, Tim Ströbel: Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023. - (Vortrag), Veranstaltung: 31st Conference of the European Association for Sport Management (EASM), 12.09.-15.09.2023, Belfast, Northern Ireland.

Matthias Anderski, Lars Griebel, Tim Ströbel, Bradley David Ridpath: Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Building from a Multi-Actor Perspective. - (Vortrag), Veranstaltung: 2023 CSRI Conference on College Sport, 22.03.2023 bis 24.03.2023, South Carolina, USA.

Pascal Stegmann, Siegfried Nagel, Tim Ströbel: The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research. In: European Sport Management Quarterly, 23, 4 (2023). - S. 1221-1248.
doi:10.1080/16184742.2021.1976241

Lars Griebel, Tim Ströbel: Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten Logik für die Eventmarke EURO 2024. In: Thomas Bezold, Florian Pfeffel (Hrsg.): Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung. - Berlin : Erich Schmidt Verlag, 2023. - S. 285-310.

Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel: Empowerment of human brands : Brand meaning co-creation on digital engagement platforms. In: Journal of Business Research, 166 (2023). - .
doi:10.1016/j.jbusres.2023.113905

Frederic Dreher, Tim Ströbel: How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context. In: Journal of Service Theory and Practice, 33, 5 (2023). - S. 671-696.
doi:10.1108/JSTP-10-2022-0229

Pascal Stegmann, Daniel Matyas, Tim Ströbel: Hype or opportunity? Tokenization as engagement platform in sport marketing. In: International Journal of Sports Marketing and Sponsorship, 24, 4 (2023). - S. 722-736.
doi:10.1108/IJSMS-08-2022-0157

2022

Matthias Anderski, Lars Griebel, Tim Ströbel: Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo and Beijing. - (Vortrag), Veranstaltung: 19th Sport Marketing Association Annual Conference, 26-28, October 2022, Charlotte, USA.

Lars Griebel, Matthias Anderski, Tim Ströbel: eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?. - (Vortrag), Veranstaltung: 19th Sport Marketing Association Annual Conference, 26-28, October 2022, Charlotte, USA.

Matthias Anderski, Florian Riedmüller, Tim Ströbel: No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football. - (Vortrag), Veranstaltung: 30th European Association for Sport Management Conference (EASM), 06.-08.09.2022, Innsbruck, Austria.

Pascal Stegmann, Tim Ströbel, Norman O'Reilly: Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Effects of Actor Embeddedness. - (Vortrag), Veranstaltung: European Association for Sport Management Conference (EASM), September, 5-8, 2022, Innsbruck, Austria.

C. Gübeli, Pascal Stegmann: Tech-supported Relationship Management in Professional Spectator Sport Organisations : A Delphi-Study. - (Vortrag), Veranstaltung: European Association for Sport Management Conference (EASM), September, 5-8, 2022, Innsbruck, Austria.

Pascal Stegmann, Norman O'Reilly, Tim Ströbel: On the social context of actor engagement on digital engagement platforms in sport : An experimental study on the effect of actor embeddedness and actor engagement behavior. - (Vortrag), Veranstaltung: Administrative Sciences Association of Canada (ASAC) 2022, June, 3-7, 2022, Nova Scotia, Canada.

Pascal Stegmann, Norm O'Reilly, Tim Ströbel: The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior. - (Vortrag), Veranstaltung: 37th North American Society for Sport Management (NASSM) Anual Conference, 01.-05.06.2022, Atlanta, GA, USA.

Lars Griebel, Tim Ströbel: How do Brands evolve? An Exploration of Brand Co-Creation Performances. - (Vortrag), Veranstaltung: 51th European Marketing Association Conference (EMAC), 25.-27.05.2022, Budapest, Hungary.

Melissa Davies, Tim Ströbel: Global Sport Management Learning from Home : Expanding the International Sport Management Experience through a Collaborative Class Project. In: Sport Management Education Journal, 16, 2 (2022). - S. 154-161.
doi:10.1123/smej.2021-0018

Christian Moesch, Samuel Christen, Tim Ströbel: It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for sustainable tourism management. In: International Journal of Sport Management and Marketing, 22, 1-2 (2022). - S. 73-95.
doi:10.1504/IJSMM.2022.10045433

Matthias Anderski, Florian Riedmüller, Tim Ströbel: No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football. In: M. Schnitzer, E. Happ, C. Praxmarer-Kohli, S. Schöttel, P. Lintumäki, I. Konstantopoulos, L. Graiff, G. Bodet (Hrsg.): 30th European Sport Management Conference : Book of Abstracts. - Innsbruck : Eigenverlag Innsbruck University, 2022. - S. 117-119.

2021

Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel: The Role of Digital Engagement Platforms for Athlete Branding. In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne : 2021. - S. 9-10.

Cem Tinaz, Tim Ströbel: Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development. - (Vortrag), Veranstaltung: International Conference on Events (ICE), 16.-18.11.2021, Cape Town, RSA.

Matthias Anderski, Lars Griebel, Tim Ströbel: Crises encourage innovations : The 28th European Sport Management Virtual Conference during the COVID-19 pandemic. In: Sport und Gesellschaft, 18, 1 (2021). - S. 113-117.
doi:10.1515/sug-2021-0009

Digital transformation in sport : The disruptive potential of digitalization for sport management research. - Tim Ströbel, Maximilian Stieler, Pascal Stegmann (Hrsg.). - Sport, Business and Management, 11 (2021), 1

Tim Ströbel: Digitalisierung im Sport. In: Spektrum, 17, 2 (2021). - S. 62-65.

Markus Kurscheidt, Susanne Tittlbach, Tim Ströbel: E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?. In: Spektrum, 17, 2 (2021). - S. 66-69.

Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel: Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms. In: Guillaume Bodet, Jacqueline Mueller (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. : 2021. - S. 99.

Tim Ströbel, Maximilian Stieler, Pascal Stegmann: Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization for sport management research. In: Sport, Business and Management, 11, 1 (2021). - S. 1-9.
doi:10.1108/SBM-03-2021-124

Jan Schönberner, Herbert Woratschek, Tim Ströbel: Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions. In: K. Cortsen, M. Hehr, R. Nielsen (Hrsg.): Sportsmanagement. - Copenhagen : Reizels Publishers, 2021. - S. 84-91.

Tim Ströbel, Claas Christian Germelmann: Markenführung und Konsumentenverhalten im Sport. In: Spektrum, 17, 2 (2021). - S. 20-23.

Lars Griebel, Tim Ströbel, Matthias Anderski: Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective. In: Guillaume Bodet, Jacqueline Mueller (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. : 2021. - S. 102.

Bradley David Ridpath, Tim Ströbel: Sportmanagement im internationalen Hochschulmarketing. In: Spektrum, 17, 2 (2021). - S. 78-81.

Markus Buser, Herbert Woratschek, Tim Ströbel: Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement. In: K. Cortsen, M. Hehr, R. Nielsen (Hrsg.): Sportsmanagement. - Copenhagen : Reitzels Publishers, 2021. - S. 78-84.

2020

Pascal Stegmann, Siegfried Nagel, Markus Buser, Jan Schönberner, Tim Ströbel, Herbert Woratschek: Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms. - (Vortrag), Veranstaltung: 28th European Association for Sport Management Conference (EASM), 17.-25.09.2020, Online Conference.

Tim Ströbel, Johannes Doenicke: Brand management : Traditional brand concepts and brand value creation. In: SMAB Relevant Management Insights, 13 (2020). - S. 1-4.

Tim Ströbel, Bradley David Ridpath, Herbert Woratschek, Norm O'Reilly, Markus Buser, Michael Pfahl: Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education. In: Sport Management Education Journal, 14, 2 (2020). - S. 119-128.
doi:10.1123/smej.2019-0047

Tim Ströbel, Christian Durchholz, Christopher Maier: Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählten Dienstleistungsbranchen. In: Stefan Roth, Chris Horbel, Bastian Popp (Hrsg.): Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis. - Wiesbaden : Springer Gabler, 2020. - S. 17-31.
doi:10.1007/978-3-658-28672-9_2

Exploring new routes within brand research in sport management. - Tim Ströbel, Claas Christian Germelmann (Hrsg.). - European Sport Management Quarterly, (2020),

Tim Ströbel, Claas Christian Germelmann: Exploring new routes within brand research in sport management : directions and methodological approaches. In: European Sport Management Quarterly, 20, 1 (2020). - S. 1-9.
doi:10.1080/16184742.2019.1706603

Christian Moesch, Tim Marklowski, Tim Ströbel: Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt. In: Marketing Review St. Gallen, 37, 4 (2020). - S. 72-78.

Lars Griebel, Tim Ströbel, Herbert Woratschek: Integrative Branding - Brand Management in The Light of Value Co-Creation. In: SMAB Relevant Management Insights, 22 (2020). - S. 1-5.

Pascal Stegmann, Yannick Scheitlin, Tim Ströbel: Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs. In: transfer : Zeitschrift für Kommunikation und Markenmanagement, 66, 1 (2020). - S. 12-19.

Herbert Woratschek, Mario Kaiser, Christian Durchholz, Tim Ströbel: Preisaufschläge für die sportliche Relevanz. In: German Journal of Exercise and Sport Research, 50, 3 (2020). - S. 406-416.
doi:10.1007/s12662-020-00661-y

Herbert Woratschek, Chris Horbel, Bastian Popp, Tim Ströbel: Service Quality-Value Framework. In: SMAB Relevant Management Insights, 11 (2020). - S. 1-5.

2019

Pascal Stegmann, Tim Ströbel, Siegfried Nagel: Digital transformation of value creation on sport platforms : A case study analysis. In: Tim Breitbarth, Guillaume Bodet, Álvaro Fernández Luna, Pablo Burillo Naranjo, Gerardo Bielons (Hrsg.): Connecting sport practice & science : Book of Abstracts. - Sevilla : Universidad Pablo Olavide, 2019. - S. 352-354.

2018

Tim Ströbel, Claas Christian Germelmann: Exploring new routes within brand research in sport management. - (Vortrag), Veranstaltung: 26th European Association for Sport Management Conference (EASM), 05.-09.09.2018, Malmö, Sweden.