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Marketing & Sportmanagement – Professor Dr. Tim Ströbel

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Neues aus der Forschung:

Guest Editorial in Sport, Business and Management 1/2021:  This editorial explores the disruptive potential of digitalization for sport management. First, we present a literature review summarizing the digital transformation in sport management research to date. We further discuss the articles in this special issue to better understand the status quo of digital transformation for sport management research. Finally, we suggest avenues for future research exploring digital transformation in sport management. See......

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Neues aus der Forschung:

Co-Branding Through an International Double Degree Program: A Single Case Study in Sport Management Education

Erschienen im Sport Management Education Journal.

This article shares a case study of innovative marketing—the co-branding through a double degree program between two long-standing sport management programs, one in North America (Ohio University, United States) and one in Europe (University of Bayreuth, Germany). This program is designed to enhance international education, as well as global internship and job-placement opportunities. Hier der Link zum Artikel...

Verantwortlich für die Redaktion: Carmen Back

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